How I Started My Home Staging Business
Creative Business Mindset™
<p>Starting Your Home Staging Business – Overcoming Fear, Building Confidence, and Setting Up for Success</p>
<p>Welcome to the Business of Home Staging Podcast! In Episode 1, host Joké Durojaiye, a real estate expert and founder of Genesis Home Staging in Seattle, shares her journey from real estate to running a thriving home staging business. She opens up about overcoming imposter syndrome and self-doubt, emphasizing the importance of launching your business even when things aren’t perfect.</p>
<p>What You’ll Learn in This Episode:</p>
<ul>
<li>Starting Your Home Staging Journey: How Joké’s experience as a real estate agent and Redfin team leader inspired her move into home staging.</li>
<li><br></li>
<li>Essential Tips for Aspiring Home Stagers: Do you need a real estate license or a design degree? Joké breaks down the qualifications and training that can set you apart without requiring a large initial investment.</li>
<li>Home Staging Business Models: Discover options like Occupied Staging, Vacant Staging, and Seasonal Decorating, each with unique benefits and investment needs.</li>
<li>Building a Portfolio to Showcase Your Work: Learn how to make a portfolio through personal projects and volunteer opportunities.</li>
<li>Setting Up for Success: Affordable website platforms like Wix, WordPress, and Squarespace to get you started, along with tips on leveraging social media and industry associations like RESA for networking and growth.</li>
<li>Home Staging Inventory and Logistics Management: Practical advice on managing inventory and creating a structured business that supports growth without burnout.</li>
</ul>
<p><br>Joké’s candid insights make this episode essential for anyone wanting to start or scale their home staging business. Whether you’re an aspiring stager, a seasoned pro, or simply interested in real estate and design, this episode provides actionable tips to launch your journey with confidence.</p>
<p>Key Takeaways:</p>
<ul>
<li>Overcome fear and imposter syndrome by focusing on your mission and message.</li>
<li>You don’t need perfection to start—take the first step.</li>
<li>Explore various home staging models to find the right fit for your goals and resources.</li>
<li>Start small, build a portfolio, and showcase your work with an optimized website and social media presence.</li>
</ul>
<p><br>Listen now for pro tips and insights on the essentials of starting your home staging business and discover how to set yourself up for lasting success in the staging industry.</p>