Episode 12 The Power of Process How Rebecca Hay Built a Multi-Million Dollar Design Firm
Creative Business Mindset™
<p>In this episode, I sit down with the incredible <strong>Rebecca Hay</strong>, a Toronto-based interior designer, business coach, and host of the <strong>Resilient by Design</strong> podcast. We discuss how she transitioned from working with budget clients to running a <strong>multi-million-dollar design firm</strong>, the challenges of hiring and team-building, and why <strong>systems and processes</strong> are the key to success in business.</p>
<p><strong>What You’ll Learn in This Episode:</strong></p>
<ul>
<li>How Rebecca broke free from the <strong>budget client loop</strong> and started attracting high-paying clients.</li>
<li>The biggest lessons from her <strong>"lemon project"</strong> and how it transformed her business.</li>
<li>Why hiring based on <strong>character over credentials</strong> is key to building a strong team.</li>
<li>How to implement <strong>time-blocking and delegation</strong> to work fewer hours while making more money.</li>
<li>The power of <strong>processes</strong> in scaling a design business without burnout.</li>
<li>Why getting featured in major publications (<strong>Architectural Digest, Elle Decor, Better Homes & Gardens</strong>) is great for credibility but doesn’t necessarily bring clients.</li>
<li>The reality of running a <strong>successful podcast</strong> and why it’s worth the effort.</li>
</ul>
<p><strong>Bonus:</strong> Rebecca is hosting a <strong>two-week Bootcamp for interior designers starting February 19th</strong> to help designers attract higher-paying clients. If you’re ready to elevate your business, sign up at <strong>rebeccahay.com/bootcamp</strong>.</p>
<p><strong>Keywords:</strong><br>Interior design business, attracting high-end clients, business processes, scaling a design firm, hiring for culture fit, time-blocking, work-life balance, interior designer success, pricing strategies, marketing for designers, client experience, home staging business, productivity for creatives, passive income, delegation in business, mindset shifts, resilient by design.</p>
<p><br><strong>Connect with Rebecca</strong></p>
<ul>
<li>Website: <a href="https://rebeccahay.com" rel="nofollow"><strong>rebeccahay.com</strong></a></li>
<li>Instagram: <a href="https://instagram.com/rebeccahaydesigns" rel="nofollow"><strong>@rebeccahaydesigns</strong></a></li>
<li>Sign up For: <a href="https://www.rebeccahaydesigns.com/bootcamp" rel="nofollow">Designer's Bootcamp</a> Starting February 19, 2025</li>
<li>Podcast: <a href="https://podcasts.apple.com/us/podcast/199-adding-interior-design-services-to-your-home-staging/id1512535682?i=1000649975536" rel="nofollow"><em>Resilient by Design</em> (Episode 199 featuring yours truly as a guest!)</a></li>
</ul>
<p>Tune in and let’s talk about <strong>building a business that works for YOU, not the other way around!</strong></p>