Creative Business Mindset™
Welcome to the Creative Business Mindset podcast, where creativity meets business strategy, and passion turns into profit! Hosted by Joké Durojaiye, a busy mom of three and serial entrepreneur, the podcast delves into the raw realities of building a business and navigating life.
I help creative entrepreneurs make money doing what they love—without working around the clock or losing themselves in the process. If you're ready to stop winging it and start building a business that supports your life, not the other way around, you're in the right place.
Welcome to Creative Business Mindset—where creativity meets business strategy and passion turns into...Show more
All Episodes
Stop and Pinch Yourself: Celebrate the Wins You’re Skipping Over
<p>Are you overlooking your wins?<br> In this episode of the <strong>Creative Business Mindset Podcast</strong>, Joké breaks down a powerful lesson inspired by a coaching client. Too often, creative entrepreneurs normalize their breakthroughs so quickly that they forget to celebrate them. Instead of honoring progress, we skip straight to the next problem—and in doing so, rob ourselves of joy, clarity, and confidence.</p> <p>Here’s what you’ll learn in this episode:<br> ✔ Why your brain downplays progress and jumps to “what’s wrong”<br> ✔ The hidden danger of always chasing the next milestone<br> ✔ How gratitude and celebration fuel momentum in your business<br> ✔ A simple practice you can use daily (and in team meetings) to acknowledge wins<br> ✔ Why acknowledging growth—even the small stuff—changes how you move forward</p> <p><br>If you’ve signed a client, launched a service, hit a milestone, or simply showed up again today, this episode is your reminder to pause, pinch yourself, and recognize: you’re doing better than you think, and you’re just getting started.</p> <p>Whether you’re growing a home staging business, leading a creative venture, or balancing the grind of entrepreneurship, this mindset shift will help you celebrate progress and sustain success without burnout.</p>Creatives Under Pressure - I See You
<p><strong>Creatives Under Pressure— A Spoken Word Tribute <br></strong><br></p> <p>Episode Summary</p> <p>In this powerful spoken word episode, Joké Durojaiye delivers a relatable, funny, and emotional tribute to every home stager who ever undercharged, overworked, and still made it look effortless.</p> <p>This is not just poetry. It is real talk with rhythm.</p> <p>You’ll find yourself nodding along, laughing out loud, and maybe even tearing up as Joké shares the real behind the reel. From loading your own truck to fielding drive-by staging requests, this piece will hit home in more ways than one.</p> <p>If you’ve ever<br> • staged with secondhand pieces<br> • dealt with impossible budgets<br> • been asked to "just throw in" furniture like it's sprinkles on a sundae<br> This one is for you.</p> <p>What You’ll Hear</p> <p>• Why that spray-painted table still mattered<br> • The mental math of quoting jobs while trying to stay sane<br> • The infamous "Can you stage tomorrow" call<br> • A moment to honor your journey and the business you built<br> • A straight-up reminder to raise your prices and stand in your worth</p> <p>This Episode Is For</p> <p>• New and aspiring stagers trying to make sense of the chaos<br> • Seasoned stagers who need a reminder of how far they’ve come<br> • Creatives building something meaningful with limited resources<br> • Anyone who wants to feel seen, heard, and respected in their work</p> <p><br>More From Joké</p> <p>Website: businessofhomestaging.com<br>Instagram: <a href="https://www.instagram.com/businessofhomestaging" rel="nofollow">@businessofhomestaging</a><br> Workshops and offers: businessofhomestaging.com/workshop</p> <p><br>Want to Work With Joké</p> <p>If you’re ready to build a staging business that is both beautiful and bankable, explore coaching, courses, and resources created for stagers who are done playing small.<br> Visit businessofhomestaging.com/resources</p>The Story Behind the Glory. They came for the strategy, but left with full hearts
<p>In this episode of <em>Creative Business Mindset,</em> I’m pulling back the curtain and telling the truth behind what really hit home at a recent business event where I was invited to speak.</p> <p>Spoiler: It wasn’t the strategy, the automation tips, or even the tech stack breakdown that had the biggest impact.</p> <p>It was one vulnerable slide.<br> One raw story.<br> One real moment that reminded everyone in the room—and me—that we don’t just need systems.<br> We need <em>soul.</em></p> <p>If you’ve ever felt like you’re building alone…<br> If you’ve ever been praised for holding it all together while quietly falling apart…<br> If you’re tired of only hearing success stories without the <em>struggle behind them</em>…</p> <p>This episode is for you.</p> <p><strong>What You’ll Hear in This Episode:</strong><br> ✅ The moment my breakout session shifted—and why one vulnerable story meant more than all the strategies I shared<br> ✅ A powerful conversation with a fellow special needs mom that made me feel seen<br> ✅ Why burnout, fear, and isolation are silently shaping your business—and what to do about it<br> ✅ How to build a business that works <em>for</em> your life, not against it<br> ✅ The real reason people stay loyal to you: your <em>story</em>, not your stats</p> <p><strong>Keywords for Search & Discovery:</strong><br> entrepreneur burnout, building a business with balance, creative entrepreneurship, mompreneur stories, vulnerable business stories, business strategy with soul, how to avoid burnout in business, behind the scenes of success, the messy middle, how to stay human in business, systems and soul, podcast for creative entrepreneurs, home stager podcast, business mindset podcast for women, authenticity in business</p> <p><br><strong>Mentioned in This Episode:</strong><br> – The slide that changed everything: <em>The Story Behind the Glory</em><br> – My own story of building systems as a special needs mom<br> – Real convos that matter more than perfect business plans</p> <p><strong>Love what you heard?</strong><br> Here’s how to go deeper:</p> <p><a href="https://businessofhomestaging.com/courses/home-staging-startup-workshop/" rel="nofollow">Join the Home Staging Startup Workshop</a><br> DM me on Instagram: <a href="https://www.instagram.com/businessofhomestaging" rel="nofollow">@businessofhomestaging</a><br>Need systems that work <em>for</em> your life? Visit: businessofhomestaging.com/resources</p> <p><br><strong>Rate + Review + Share</strong><br> If this episode spoke to you, please share it with someone who needs to hear it. Leave a review, rate the podcast, and tag me when you post—it means the world and helps more people find the <em>real</em> side of business we rarely get to talk about.</p>Originality Is Overrated: It’s Been Done Before - Do It Anyway But Make It Yours
<p><strong>Originality Is Overrated: Make It Yours Instead</strong></p> <p><strong>Description:</strong><br> In this episode of <em>Creative Business Mindset</em>, we’re flipping the script on originality. You’ve been told to stand out by being 100% original — but what if that’s holding you back? Joké Durojaiye breaks down why the pressure to be "the first" is keeping creatives, coaches, stagers, and entrepreneurs stuck. You’ll learn how to stop overthinking, start creating, and build something that <em>resonates</em> — even if it's already been done before.</p> <p>Because the truth is, nothing is new under the sun — but everything can be done <em>your way.<br></em><br></p> <p><strong>What You’ll Learn in This Episode:</strong></p> <ul> <li>Why chasing originality can be a creativity killer</li> <li>The difference between being original and being <em>resonant</em></li> <li>How the most successful brands are remixes of existing ideas</li> <li>What Bruce Lee, Canva, and Beyoncé can teach us about inspiration</li> <li>The mindset shift that will finally get you out of your head and into action</li> <li>How to create your version of something that’s already working</li> <li>Why your lived experience <em>is</em> your creative advantage</li> </ul> <p> creative business podcast, originality in business, how to start creating, stop overthinking ideas, remix your business, Canva inspiration, business mindset for creatives, starting a creative business, entrepreneurship tips, home staging business advice, stager marketing ideas, Joké Durojaiye podcast, faith-based creative business</p> <p><strong>Resources & Links:</strong></p> <ul> <li>Learn more: <a href="https://businessofhomestaging.com" rel="nofollow">businessofhomestaging.com</a></li> <li>Get tools + templates: businessofhomestaging.com/resources</li> <li>Join the Home Staging Startup Workshop: <a href="https://businessofhomestaging.com/" rel="nofollow">Workshop Info</a></li> <li>Connect on Instagram: <a href="https://instagram.com/businessofhomestaging" rel="nofollow">@businessofhomestaging</a></li> </ul> <p> Ready to stop chasing originality and start chasing <em>resonance</em>?<br> Take one small step after this episode — post, record, launch, or pitch.<br> Create your version. Make it honest. Make it yours.</p>